3
Extremely Low-Cost/High
Return
Marketing Strategies
by Kathleen Gage
Are
you looking for cost-effective marketing strategies
that offer a great return on investment? Look no
further. The following three strategies have proven
extremely effective for countless businesses and
they can work for you.
1.
Media Releases – Very effective method of
gaining visibility and credibility when published.
You must have a well written release pertinent to
the media source you are sending it to. You can
distribute media releases both online and off.
A
quick Internet search under "media
resources" in your city will bring up radio,
television, newspapers and magazines in your area.
To find online resources do a search under - free
online press release distribution. Numerous listings
will come up. Utilizing the free services when on a
limited budget can prove to be invaluable.
There
are services you can pay for if you are so inclined.
An excellent resource for both free and paid
distributions is www.prweb.com. I
highly recommend PRWeb. I have utilized this
resource numerous times with outstanding results.
Prior
to writing a media release determine the following:
-Who is your target market?
-What is your target media?
-Who is the contact person at the media outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing headline?
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical
date if appropriate?
2.
Articles - Writing
articles is a great way to gain recognition as an
expert in your field or industry. By providing
practical information you can reach targeted
audiences in a very cost effective fashion. This can
create exciting opportunities for you and your
business.
It
is recommended you write on what you are
knowledgeable about. Make sure your information is
factual. Incorrect
or untrue information can come back to haunt you.
Recently
I read an article by someone claiming to be an
Internet marketing expert. Their article was about
gaining visibility on the Net. To find out how much
visibility this so called expert has, I did a name
search on the author. The “expert” author had
only 10 postings under his name. Not very impressive
when other experts have thousands of listings. This
is a surefire way for this "expert" to
lose credibility with many people.
3.
Presentations
– One of the most effective ways to market your
product or service is to offer a complimentary
information seminar. When you provide great
information that is of interest to your market you
have become a resource before you are a vendor. By
positioning yourself as a resource you are marketing
in a very unique way.
Hosting
a presentation can be virtually expense free. You
can offer to do a presentation at a staff meeting
for a client. Many large companies have brown bag
lunch speaking opportunities. You can host a meeting
open to the public at your local library. (Be sure
to send press releases to the local media when you
are offering a presentation open to the public)
Many
associations, including your local Chamber of
Commerce, are constantly seeking good presenters who
can provide timely and content driven talks that
benefit their members.
When
you apply one of the three recommendations to your
marketing mix you will gain benefit. When you apply
all three the results can be phenomenal.
Kathleen
Gage is an inspirational keynote speaker and a sales
& marketing business advisor and corporate
trainer. Visit www.kathleengage.com
for further information.
Visit
Kathleen's Blog Click
Here
Enjoy
Kathleen's recently released best-selling book, The
Law of Achievement, Discover Your Purpose,
Possibility and Potential. A portion of each
book sale will benefit The Reading Rally program
- plus you can access dozens of bonus gifts when you
order today! Visit Click
Here
http://lawofachievement.com/special1.htm
